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4 Ways to Use Video for Construction Marketing

4 Ways to Use Video for Construction Marketing

According to statistics, the US construction industry was worth approximately $1.36 trillion in 2020. The construction industry has historically contributed significantly to the economy. Expert’s projections estimate the US construction industry’s value is about four to five percent of the GDP. If you work in the construction industry, you’ll know how fiercely competitive and cutthroat the industry can often be. Given the sector’s value, new companies open every day while old relics still try to

5 Storytelling Tips To Make An Engaging Video

5 Storytelling Tips To Make An Engaging Video

Videos are an effective approach for teaching, entertaining, and enticing your audience to return for more. It brings business ideas, brand purpose, and personality to life. It allows you to demonstrate rather than simply tell. This is why more and more companies are investing a lot of their marketing budgets in marketing videos. Research has also shown that almost 85% of millennials choose to purchase a product after watching a video of the product or the company. Naturally, there has been an e

FAQs About Video Production for Small to Medium Businesses Without an Internal Marketing Team

FAQs About Video Production for Small to Medium Businesses Without an Internal Marketing Team

At Occulus Films, we've made a ton of videos. In the process of providing video production to Phoenix, Arizona, surrounding areas, and businesses around the country, we’ve encountered a lot of questions about what it is we do. We understand that video production can seem a bit opaque to anyone who hasn’t done it much. What does it cost? What is it good for? We want to clear things up so you understand how we can help you.1. How much does a video cost?The cost of a video varies based on factors l

7 Signs Video Production Might Not be a Good Investment for Your Business

7 Signs Video Production Might Not be a Good Investment for Your Business

As a business owner, you’re always looking for ways to improve your marketing, sales, and branding efforts. You may be tempted to invest in video production or marketing as it can seem like the perfect solution for improving your reach and standing out from the competition. However, it is important to understand if this is the right choice for your specific needs before investing any time or resources into producing videos.

Occulus Films Shares Valuable Industry Advice with Arizona Filmmakers

Occulus Films Shares Valuable Industry Advice with Arizona Filmmakers

Nick LaRovere, Co-Owner of Occulus Films, was recently featured by local professional film and video production organization Arizona Filmmakers. During the conversation, Nick provided insight and advice to those new to the industry and looking to become established and grow in skill and connections. Here at Occulus Films, we feel it is important to be a part of the community, share experience, and help others in the industry.

Occulus Films Recognized with Gold Viddy Award for Bayer Video

Occulus Films Recognized with Gold Viddy Award for Bayer Video

We are proud to announce that Occulus Films has won a gold Viddy award for our work on a video in the series "Roots: Stories Behind the People Who Help Feed the World". This video was produced for client Bayer, and specifically highlights Melon 1, a family-run farm in Florida and one of the United States' largest suppliers of watermelon.

The Art of Storytelling: What Works & What You Should Steer Clear From

The Art of Storytelling: What Works & What You Should Steer Clear From

Consumers are now living an extremely fast-paced life. There are constant flickering screens that distract them at every turn, and businesses are constantly engaging in a battle with each other in order to gain client attention. But nowadays, simply setting up a camera without any specific direction just to create video content isn't really a smart idea. If your video fails to make an impression in the first 5 to 10 seconds, there is a high chance people aren't going to watch it. This is where v

Video Marketing Tips For Restaurants - Infograph

Video Marketing Tips For Restaurants - Infograph

Here is how video marketing and restaurants go together like fish and chips! Take a look at the below given info-graphic, and book an appointment with Video Production Service In Phoenix | Occulus Films .

Occulus Films Provides Tips for Hiring the Best Creative Agency

Occulus Films Provides Tips for Hiring the Best Creative Agency

Occulus Films was featured as an expert in a post by popular site UpCity, who helps discerning customers find the best services in many local areas. We provided our insight into finding and hiring the best creative agency for video production in Phoenix, video marketing in Phoenix, or really any creative agency work in Phoenix because we are highly confident that we are among the best. We provide an outstanding customer experience and create less headache, not more, for our clients.

How Can You Use Visual Storytelling Marketing to Win More Leads?

How Can You Use Visual Storytelling Marketing to Win More Leads?

Are you ready to talk about storytelling? Here's the thing: if you're in business and not using visual storytelling marketing techniques, then you're missing out on a huge opportunity. Why? Because it opens up your product offering to a whole new world of potential leads.If you're looking for video storytelling solutions in Phoenix, get in touch with Occulus Films.Visual storytelling marketing is an essential tool in your arsenal, as it helps you form strong relationships with the consumers of

Why Your Videos Need to Tell a Story to Maximize Their Effectiveness

Why Your Videos Need to Tell a Story to Maximize Their Effectiveness

Video of any kind is proven to keep website visitors around longer, lead to higher lead conversion, and generally improve your online image & perceived expertise. However, not every video is made equal. Videos that only feed your viewer information are causing you to miss out on a great opportunity. There's a way you can multiply the effectiveness of your messaging when investing in videos for your business. How? Storytelling.Effective storytelling - particularly in videos - is a tried-and-true

How Occulus Films Was Born

How Occulus Films Was Born

From a couple kids goofing around with cameras to professional storytellers... learn how Occulus Films came to be - and the challenges we faced to make us what we our today.

How to Use Color & Light to Set the Tone in Your Film

How to Use Color & Light to Set the Tone in Your Film

Compare this to a short film shot by a pro on DSLR (DP Shane Hurlbut):The difference between these two images is partially skill, but largely about how much thought and effort was put into getting very specific light & color in order to tell the story.The top shot (and the rest of the film) simply uses the light that was available. They didn’t put much thought into color or light, and it shows.All filmmakers start out worrying more about whether their shots will cut together right, whether the s

How to Use Shot Sizes & Camera Angles: 4 Ways They Affect Perspective

How to Use Shot Sizes & Camera Angles: 4 Ways They Affect Perspective

How do you pick your shot sizes and camera angles?Are you picking what looks cool? Are you picking what is easiest or most practical?Maybe you’re just winging it, even though planning out the visual storytelling is one of the most important things a director can do.Well, you should also be making storyboards/shotlists and probably a look book, too.Or are you picking your shot sizes and camera angles in pre-production based on how your shot choice affects your story?You should be doing the latter

A Breakdown of Why the First & Last Images of a Scene Matter

A Breakdown of Why the First & Last Images of a Scene Matter

Start and end with the images you want your audience to remember.I’ve told people (inspired by the advice I’ve read) that they should choose snapshots within their films to represent each scene or sequence. That way, as they design their film in prep, they know what is most important in that scene.Those snapshots represent the information or emotion you think is most important for you to communicate to the audience. It’s a useful way to focus in on what matters most – to filter out noise.The exi

Our Story Featured on Voyage Phoenix

Our Story Featured on Voyage Phoenix

It's always great to be able to share our story. In this written interview, I share some of our challenges and triumphs during our video production and filmmaking experiences since we started Occulus Films."Today we’d like to introduce you to Nick LaRovere.Nick, can you briefly walk us through your story – how you started and how you got to where you are today. 'I’ve always been a creative, but helping my brother with middle school video projects sparked my passion for storytelling; specifically

Worldbuilding: Icons & Big Ideas (What All Prominent Fiction Has in Common)

Worldbuilding: Icons & Big Ideas (What All Prominent Fiction Has in Common)

Worldbuilding is a process vital to the creation of good fiction.Worldbuilding is something I’ve thought a lot about over the past couple of years, due to the process of building my sci-fi universe Esotera. I wanted to make a world that’s interesting, immediately recognizable, and logical. Jeez, that’s a lot to ask for – and not an easy task. For me, at least, it started with a passion for reading and watching sci-fi and apocalyptic material over the years. I like Blade Runner and I like Mad Max

The Value of Testing Before Your Shoot

The Value of Testing Before Your Shoot

If you get the chance, you should always test new techniques before you get on set.Along with my trusty producer Jack, I’ve been prepping over the past few weeks for a client’s shoot. It’s a cinematic scene set on a rainy night in a seedy and sparsely populated clubbing district. That’s a tough combination. Despite the simplicity of the scene, we have two major factors that we hadn’t faced before: rain for the entirety of the shoot and completely occupying public sidewalk. (Though to be honest,

How to Make a Film Look Book & 7 Big Reasons You Need One

How to Make a Film Look Book & 7 Big Reasons You Need One

Creating a director’s look book for your film is a very important step. It will help your team be more effective and improve your storytelling.Part of knowing what you want is taking the time to deeply explore all facets of your film. Creating a look book will help you with that, in addition to being a crucial reference. As the decision-maker of the film, you must take the time to know what you want. By being ready to make definitive decisions, your set will run smoother, your team will execu

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Home base: Phoenix, Arizona · Serving clients across North America

projects@occulusfilms.com
(480) 421-8043
7600 North 16th Street, Suite E115
Phoenix, AZ 85020