If you’re searching for online marketing tools for your business, you have come to the right place.
Building an online marketing strategy isn't easy work. It requires a lot of effort, time, and money to generate a lucrative strategy, and with so many online marketing methods, it can get overwhelming to choose the ones that are best for you.
Search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC), email marketing, video marketing – all are important digital marketing tools. But the impact of a good strategy on your bottom line can make the hard work and sacrifice worth it.
To make things simpler for you, in this blog post, we’ve listed six most effective online marketing strategies that can help you increase awareness, drive sales, and enhance reach in 2021 and beyond.
Let’s get started.
6 Effective Online Marketing Tools for 2021 & Beyond
Search Engine Optimization (SEO)
Search engine optimization or SEO refers to the process of enhancing a website’s visibility in search engine rankings so that it appears higher on search engine results pages (SERP) for words relevant to that particular business. It involves on-page/off-page optimization, keyword research, content marketing, link building, and more.
Pay-Per-Click (PPC)
Pay-per-click—commonly known as PPC—is essentially an internet advertising strategy. Marketers bid on specific keywords that customers enter into search engines. Then, the advertisement emerges at the top (or near the top, based on how competitive the keyword is) of the search engine result page.
Note: Effective PPC requires ad optimization as well as bids to generate favorable ROIs.
Social Media Marketing
This online marketing method involves leveraging social media platforms (Facebook, Instagram, LinkedIn, etc.) to raise awareness and create traffic for your brand/website. This strategy comprises different marketing campaign ideas and advertising tactics within the social media platforms.
Email Marketing
Email marketing refers to the collection of email addresses of prospective leads, which can then be used to market a product/service via a series of emails.
Display Advertising
Similar to PPC, in display advertising, a brand pays for ads to emerge on third-party pages to raise brand awareness or generate traffic. This online marketing tool can be used for marketing or retargeting to specific demographics.
Conversion Rate Optimization (CRO)
The objective of conversion rate optimization is to enhance the total percentage of conversions from your website visitors. This tool can be implemented for specific goals such as leads, signups, or sales.
Which Online Marketing Tool Is Best for You?
With so many different online marketing tools and strategies available today, it might be difficult to decide which are best for your business. However, you wouldn’t want to waste your time (and money) on the wrong tools when it comes to your online marketing strategy.
Therefore, before choosing an online marketing strategy, make sure you have a clear understanding of your business, product/service, demographics, and marketing budget. Only then, pick a method that will be effective for their needs.
Please note that this isn't an exhaustive list of online marketing strategies, but that’s it for today. Remember, irrespective of which industry you work in, it is integral that you have an effective digital marketing strategy so that your business is constantly growing, reaching new potential customers and earning more revenue.
Video Marketing
Meaningful and high-quality videos can easily become the centerpiece of your marketing efforts. Marketing videos can provide your target audience with material that isn’t merely entertaining but also effectively delivers the message you’re want to convey through the medium.
If you wish to leverage videos in your digital marketing strategy but don’t know where to start, feel free to a call at 480.421.8043. Our Phoenix based video production company can help you capture customers, boost conversions, and build trust through marketing videos.