How Thoughtful Storytelling Can Give Your Business a Competitive Advantage


A man standing in front of a projector screen

We live in a digital world where everything is fast-paced. Now businesses only have about 8 seconds to capture their audience’s attention while also keeping them focused.

The most effective way businesses can gain a competitive advantage is through thoughtful storytelling. Videos are the best way you can incorporate storytelling into your business’s marketing strategy. Viewers watching a video retain 95% of the message as opposed to reading a text and only retaining 10% of the message.


What Does Storytelling Do?

Storytelling is a great way to draw people in. Humans have been telling stories since the beginning of time. Think about the best book you’ve ever read or your favorite TV show. The story was enough to get your attention, wasn’t it? You can add basic elements of how a story is told and add them to how you want to tell your business story.

Storytelling also shows people what your business means to you. You can share how the business is a motivation to many people who work for it and how it positively impacts everyone. Storytelling is a unique approach, and if you use fresh and new techniques, it will make your business’s story unforgettable.

Lastly, storytelling also adds value to your business. You can share educational or entertainment videos about your brand’s efforts to be sustainable or how you make sure your business stands out from the rest.


Video Storytelling Strategy

A Detailed Storyline

Create a plot for your story. You need to know who the audience is and the message you’re trying to convey. Create a video using the answers to these questions. The video should have a storyline that engages the audience right away. Your video can be educational, informative, creative, funny, or entertaining. But make sure your message is clear.


A team discussing business marketing strategies

Try Different Formats

You can make an animated video or go for live-action. You can have the characters in your video speak, add a musical soundtrack, or do a voiceover. It all depends on your story and budget.


Make a Clear Call-To-Action

While you don’t want to push your audience too much, it’s important that you ask them for their opinion or feedback. You can ask them about what they’d like you to do and how you can further improve your business. Your call-to-action can include things like “Please donate to help…”, “Subscribe for more useful content like this….”, or “Check out our website to stay updated about our business.”.


Speak to the Target Audience

You need to speak to your target audience. If you know your video’s demographic, you have to create a video that speaks to those people in their language and appeals to them. For example, if you’re targeting college students, you shouldn’t use words or terms that they’re not familiar with.


The Competitive Advantage

When you adopt these video storytelling strategies, your business will attract more customers and build loyalty within your target customer base. As opposed to other businesses, your clientele will be loyal to your business. They will keep coming back to you and recommend your products or services to others, whether through social media or word-of-mouth.


Focus on Video Production

Occulus Films is a video production agency in Phoenix, Arizona. If you’re looking for marketing video production, story-driven video content, brand video production, or event highlight videos, you can’t go wrong with us. Visit our website today for more information. Alternatively, contact us to get started. You can also email us at: ​​contact@occulusfilms.com.

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