FAQs About Video Production for Small to Medium Businesses Without an Internal Marketing Team

At Occulus Films, we've made a ton of videos. In the process of providing video production to Phoenix, Arizona, surrounding areas, and businesses around the country, we’ve encountered a lot of questions about what it is we do. We understand that video production can seem a bit opaque to anyone who hasn’t done it much. What does it cost? What is it good for? We want to clear things up so you understand how we can help you.

1. How much does a video cost?

The cost of a video varies based on factors like length, complexity, and production value. Whether you need a simple promo or a full-scale commercial, we’ll tailor a solution that fits your budget while maximizing impact.

Our goal is to deliver the best possible ROI for your investment. Videos can range from low-cost, such as social media videos starting around $100 each, to high-cost, such as high-end ads for television or social media, starting around $5,000 but also reaching 5 or 6 figures in cost.

In most cases, we can find a solution that fits your goals as well as your budget so everyone is happy.

2. Do you help with strategy, or just produce the video?

We do both. We’ll collaborate with you to develop a strategic plan that aligns with your business goals, even if you don’t have a marketing team. This includes identifying your target audience, defining clear objectives, and creating videos that drive results.

3. What if we don't know what kind of video we need?

No problem! We’ll guide you through the process by first understanding your business, audience, and goals. Then, we’ll recommend the most effective type of video—whether it’s a brand story, testimonial, product demo, or lead generation ad—to meet your needs.

4. How long does it take to produce a video?

The timeline depends on the scope and complexity of the project.

• Simple videos (like a talking head or testimonial) may take 1-2 weeks.

• More involved productions (such as promotional campaigns) typically take 4-6 weeks from concept to delivery. We’ll provide a clear timeline upfront and keep you informed throughout the process.

5. Can you help us market the video after it’s made?

Yes! While we won't do the marketing ourselves, we have a number of vetted partners we can recommend who can help you with things such as:

• Developing ad campaigns and landing pages to capture leads.

• Creating email marketing campaigns

6. What if we already have a marketing team? Can you work with them?

Absolutely. We can collaborate with your existing team to produce and integrate video content into their marketing strategy. Our goal is to enhance their efforts and make the video content as impactful as possible.

7. Do you offer ongoing video services or just one-off projects?

We offer both.

• One-off projects: Perfect for specific campaigns, events, and improving specific performance metrics on your website, emails, or business generally.

• Ongoing partnerships: Ideal for businesses looking to create a consistent flow of content to support marketing, brand-building, and sales efforts over time.

8. How do you ensure the video delivers ROI?

At Occulus Films, it is important to us to tie everything we do to a result when possible, so we can track performance. We want to maximize your investment. Our Vision System is designed to maximize ROI. We:

• Start by understanding your business goals and audience.

• Create purposeful videos tailored to your goals and audience and contain our proven storytelling and video structures, with clear calls to action (CTAs).

• Implement and optimize the content within a targeted marketing strategy to boost leads, conversions, sales - whatever metric that’s most important to you.

• Continuously track and adjust to ensure maximum effectiveness.

9. Do we need to be on camera, or can you create the video without us?

We can do it either way, though having you or a team member on camera may be more cost-effective. Some business owners want to be the face of their business–personal branding is huge right now because people like to do business with other people, not faceless corporations. However, there are options for you.

• If you’re comfortable on camera, we’ll coach you to feel confident and natural.

• If not, we can create narrative-driven or animation-based videos using professional voiceovers, actors, or stock footage to tell your story effectively.

10. How do we get started?

It’s easy!

• We’ll schedule a discovery call to learn about your business and goals. In our first conversation, our focus is to listen (really carefully) to understand you, your goals and challenges you face, to see where you want to go.

• From there, we’ll talk about potential solutions–which may or may not involve video. We mention this because due to our 100% commitment to working with integrity, we never push services that help us get work, but don’t help you reach your goal, even if it means we lose work. However, assuming a video solution seems like a good idea for you, we will outline the broad strokes of tailored plan, talk about ballpark costs, and after our meeting, provide a clear proposal.

• Once approved, we’ll move into production planning and execution, keeping you informed every step of the way. After production is complete and you have approved, we will work with your marketing team or an external partner to implement your video solution so you can get, and track, results.

✅ Need help using video to grow your business?

Occulus Films will handle the entire process of video production—from strategy to execution—so you can focus on what you do best. 🎥