Video production isn't a simple process involving holding a camera and filming something. It is a complex process divided into multiple steps, and each step is just as important as the other. Traditionally video production was only associated with television commercials or film production. However, it's become more and more common now as people are using it for YouTube videos or for any other social media platform.
As mentioned earlier, video production is divided into different stages: pre-production, production, and post-production. However, even these three different stages are further divided into parts. This guide will help you understand all the different stages of video production and why they are essential.
The first stage of video production is always important as this is the stage that sets a foundation for your whole video. You set goals and objectives in this stage, discuss the video concept and decide the project's budget. Here are some steps that are a part of the pre-production stage.
Having clear goals is always important, and it's also an essential part of the pre-production stage. In your goals, you need to determine your video idea and how you want to achieve it. Essentially, you decide what you want to achieve with the video in this stage. Once you know your goals, you need to determine the audience you want to target. If it's a marketing video, you need to determine your target market and create a strategy to convey the message to them.
Script & Storyboard
This is an essential part of the pre-production state, as during this stage, you'll outline the general look of your video. You'll finalize the script of the whole video in detail. Furthermore, the storyboard is useful in the later stages as it's the written form of what each shot needs to look like.
Deciding the budget is perhaps one of the most important parts of pre-production as it will determine the quality of things you can get. A high budget means hiring known actors and choosing a good set.
Call Sheet & Shot List
This step is essentially a schedule or a plan of action on one document. It will have things such as the framing of the shot, props, equipment used, location, actors, and contact details of everyone involved.
The next video production stage is the production stage, which is also an important part of video production. This stage is essentially when you put all your planning in motion and start developing the video. It's considered a time and money-consuming stage, and here is why.
Time & Equipment
You don't have to worry about equipment when you're working with us. However, if you're making a video yourself, acquiring high-quality equipment can be hard. You need to consider the time so you always have time to set up your production area, shoot, and then pack up and leave.
The most important part of the production stage is the filming process. You don't have a video if you're not filming. Everything happens during this stage, the acting, delivery of dialogue, and shooting of individual scenes. During this stage, you film the scene by following the During this stage, you film the scene by following the guidelines decided in the storyboard.
The last stage of the process involves only the editing of your whole video. You get raw footage from the filming team and then stitch them together and edit it. An important part of the post-processing stage is color grading, as it can completely change the final results. Furthermore, you need to add visual effects (if any) and work on the sound design. Once you're done with this stage, you'll be left with the perfect final video.
When you work with us, you don't have to worry about all these different stages of production as we are a professional video production company that will handle everything for you. Video development is a collaborative effort, and we will work together to help you bring your ideas to life. We value story-driven video content and understand its importance in video making, especially in brand videos. Visit our website and check out our past work or contact us for more details.