“Stop thinking of ‘Video Marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” - James Wedmore, author and founder of Video Traffic Academy – a community of video marketers.
For those who don’t know, video marketing is a major component of digital marketing and refers to the marketing of videos to foster awareness, increase engagement, and drive sales. Video marketing usually overlaps with content marketing.
Remember, high-quality and meaningful video content can easily become the centerpiece of all your marketing endeavors. Marketing videos can offer your target audience material that isn’t merely entertaining but effectively delivers the message and/or information you intend to convey through the medium.
So, if you’re seeking to effectively leverage more video content in your digital marketing efforts, here are four ways to achieve it:
#1: Videos Within Blog Posts: A Match Made in Heaven for SEO
Marketing videos enhance on-page time – an SEO metric that Google increasingly utilizes to measure content quality – and are generally proclaimed for their direct engagement potential since visitors get more engrossed when receiving info via video vs. text.
Nevertheless, you can further leverage this benefit through a technical trick: place marketing videos within a blog post/article. This way, you’ll be able to effectively increase on-page time, which will eventually enable your search rankings to soar.
#2: Breathe Life into Infographics Via Animation
Animating infographics is perhaps one of our top favorite video marketing tips and one of the most creative ways to leverage video content.
How-tos, DIYs, and info pieces are super simple to understand via infographics, and the content resonates even better when divulged through video. Another highly effective possibility is to design an interactive infographic by showcasing a quick video snippet when a user clicks on the main icon.
#3: Ingredients to Success: Short & Simple
Remember, average watch times are brief, thus position the essential details at the start of your video. The majority of viewers are unwilling to watch marathon-long videos, so make your point ASAP and wrap it up! Just ensure it's authentic.
Introduce your team, give a new product sneak peek, or maybe even an office tour. Don’t be scared to talk viewers through the video by narrating it or using voiceover. Finally, pay attention to aspect ratios as they differ for every platform.
#4: Spark Lasting Connections
Your marketing videos should promote brand-building content. This is especially crucial when you already have an interesting pool of audience you want to foster into lasting customers. All you really need is a bit of spark to ignite lasting relationships.
Brand stories with cool, warm, and hearty feels can be highly valuable in such scenarios, particularly if you’re focused on a content-heavy funnel that focuses more on relationship building than driving immediate sales.
Closing Note
Last but definitely not least – be genuine and say what you truly believe. Why? Because that is how you truly connect with people. One of the best, as well as the worst thing about marketing videos, is that most viewers can easily pick up on the slightest details and micro-expressions that prompt them into whether you’re genuine or not. If you do not believe what you’re saying, you won’t be able to convince people; therefore, stop playing games and say only what you believe!
This list of video marketing tips can surely go on, but that’s it for today. If you are looking for a Phoenix video production company to help you navigate the massive and highly intricate world of video marketing, be sure to give us a call at 480.421.8043 and let us help you capture the hearts of your customers!