Visual storytelling is a powerful tool in today's advertising world. You'll frequently see images and videos popping up alongside traditional text-based ads on social media, as well as appearing in digital television spots. Images help create an emotional connection with the intended audience and convey information quickly—making them worth their weight in gold for advertising.
If you're looking for video storytelling solutions in Phoenix, get in touch with Occulus Films.
Visual marketing is a specialized area for any brand hoping to establish itself in the digital age. Without visuals, your message will be lost, and your market will be left wondering what you are trying to say. It's essential to understand how you can use visual storytelling to communicate better with your consumers. In this guide, you'll learn different ways to rock your visual storytelling strategy.
1. Give your visuals a narrative structure
A great way to stay on top of the video storytelling game is to follow a narrative structure. This is not new, but it's a technique that has been used for centuries in storytelling. The narrative format allows you to have a clear goal and a strong resolution. It also gives your audience a sense of time and place.
It's important to remember that your visuals are not just for decoration or serving as the background for your text. They're an essential part of your story, and you should always treat them as such.
One typical narrative structure is the arc, which has a beginning, middle, and end. This is a very traditional form of storytelling, but it is still relevant for visuals.
2. Your brand's color palette is important
The power of color is the backbone of any good design. Colors evoke emotions and create moods, and when used correctly, they can significantly affect your story-driven video content strategy. But not all colors are created equal, and some work better than others.
A brand's color palette is important to its design, which is why it should be designed with as much precision as possible. Some general rules for picking a color palette include having a limited number of colors, using opposites on the color wheel, and keeping the number of shades of each color low to avoid cluttering up the overall design. Pay attention to balance.
3. Create an info-graphics or slide deck to highlight your storytelling strategy
Adding an info-graphic or slide deck to your storytelling strategy can be a great way to illustrate your ideas. Info-graphics are popular because they are so visual and engaging. They're excellent for storytelling in industries, like the automotive industry, that have a lot of data to communicate.
Info-graphics are perfect for people who want to tell a story but don't have enough time to write a long article. A traditional blog post can be 800 words or more, but an info-graphic only needs a few sentences and an image or two.
If you want to develop a visual storytelling strategy, keep these three ways in mind. From branding your business with video to highlighting the accomplishments of your organization and event, there is no better way than using video storytellers. Contact us today for more information on how we can help you create a marketing strategy that includes marketing videos and story-driven video content.