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Here's Why You Need to Embrace Video Content Creation for Your Business

A video storyteller shooting a video

People are consuming video content more than ever before. It is predicted that videos will account for 82 percent of all internet traffic this year. That number is staggering, and it's only going to grow. So, if your business isn't already incorporating video into its marketing strategy, you're behind the curve.

If you're looking for video storytelling solutions in Phoenix, get in touch with Occulus Films.

Video is an extremely powerful medium for businesses to communicate their brand story, connect with customers, and create an engaging experience. The most successful companies use video as a key part of their marketing strategy, and you should too.

Not sure where to start? Here are a few reasons why video content should be at the top of your to-do list:

1. Video content is the future of online marketing

Marketing video production is growing at an incredibly fast pace. It allows you to connect with your audience in a more engaging way, but it's also a very effective marketing tool. It will enable you to show your audience exactly what you mean and make sure they understand. Videos are also great for SEO and help you rank higher in search engine results.

2. Videos are more engaging than text

According to a study, when asked if they'd rather watch a video or read a blog post, 63% of respondents chose video. This is because videos are more engaging and allow people to connect with your brand more personally.

3. Videos can help you build trust with your audience

Trust is essential for any business. When people trust you, they are more likely to buy from you. Videos allow you to connect with your audience on a deeper level and build trust over time. This is especially important for businesses that sell products or services online.

4. Videos can help you create powerful connections with your audience

When you make powerful connections with your audience, they will be more likely to stick around and buy from you. Marketing video development allows you to do just that by providing a more personal bond with your viewers. Videos create a more human connection, resulting in more sales in the long run.

5. Videos can increase brand awareness

A marketing video development snapshot of a woman walking in the rain

Brand awareness is key for any business. When people are more aware of your brand, they are more likely to buy from you. Videos allow you to reach a larger audience and increase brand awareness significantly. Videos have the power to go viral, resulting in a lot of exposure for your business.

6. Videos give your business a human face

People love videos because they allow them to connect with the people behind the business. When they can see and hear the people behind the company, they feel more connected to them and are more likely to do business with them. Videos also help you build trust and credibility with your audience.

7. Videos help you stand out from the competition

The online landscape is becoming increasingly competitive. And if you want your business to succeed, you need to find a way to stand out from the competition. Video content is a great way to do that. It allows you to communicate your unique selling proposition more engagingly and memorably.

8. Videos can increase website traffic

One of the main objectives of any business is to increase website traffic. And videos are a great way to do that. In fact, research shows that companies that use video content tend to have higher website traffic than those that don't.

9. Videos help you build relationships with customers

Two video storytellers working on a project.

Video content helps you build relationships with your customers by providing valuable information and insights about your business. When customers feel like they know and trust you, they are more likely to do business with you.

10. Videos are a great way to show off your products or services

One of the best ways to use video content is to show off your products or services. Videos can give potential customers a better idea of what you have to offer and how it works. This can help you close more sales and increase your revenue.

11. Videos allow your audience to see your brand in a different light

Video content can help your audience see your brand in a different light. It can help them understand what you stand for and your values. This can enable you to build a stronger relationship with your audience.

12. Videos can increase potential leads

Video services can help you increase potential leads. Videos can help you capture your audience's attention and make them more likely to want to learn more about what you have to offer. This can help you increase your ROI and grow your business.

13. Customers are more likely to share videos than any other type of content

Videos are more likely to be shared on social media than any other type of content. Videos are also more likely to be liked and commented on. This means that your videos have the potential to reach a much larger audience than any other type of content.

A marketing video development picture

If you're not already creating story-driven video content for your business, you're missing out. This blog post has explained why video is so important. Contact us today to learn more about our video production services and how we can help you create engaging promotional videos that will help your business grow.



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