4 Ways to Use the Power of Video Testimonials to Create Leads

Customer testimonials are a great way to build trust in your brand. A testimonial is equivalent to an intimate recommendation for a product/service to a prospect searching for a solution.

On the other end of the spectrum, videos are also a crucial weapon in your digital marketing arsenal. They’re engaging, entertaining, and easy to digest. Joining the two together builds a powerful marketing tool to generate sincere and entertaining commendations from existing clients.

And frankly, who do you think prospects will trust more? A profit-thirsty brand warbling their own praise or a real customer who has already used a product/service?

Our bet is on the latter.

Video testimonials have the power to create leads, boost conversions and persuade site visitors to take action. So if you have video customer testimonials but aren’t using them to their fullest capacity, you’re leaving much behind.