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How Have Brands Been Successfully Using Video Marketing?

A man fixing his camera for video production.

Video marketing has been a hot topic for the past couple of years. If you haven't jumped on board yet, it's time to take advantage of this powerful medium. Incorporating video into your marketing strategy is by no means easy. After all, there are so many options: YouTube, Facebook live videos, Instagram stories, and more.

If you're looking for a video production company in Phoenix, get in touch with Occulus Films.

The primary purpose of video production is to increase brand awareness. A video is a powerful tool for achieving this goal because it can be shared across social media platforms and viewed on mobile devices by consumers who are out and about. Videos make a lasting impression, which means that your brand will stay top-of-mind long after the video has been watched.

1. Nike's "Unlimited Greatness"

Nike's Unlimited Greatness campaign is a perfect example of successful video branding. In June 2017, Nike released a commercial starring Serena Williams. The goal was to show the importance of perseverance and that "anything is possible with enough determination." In the video, Nike tells the story of a young girl's journey to break records and win gold medals.

The video has amassed over 12 million views on YouTube and 98 million hits on Facebook. What's more, it received an overwhelmingly positive reaction from fans, who took to social media to share the message. This is most likely due to the emotional storytelling and resonating music that makes the video so powerful.

2. Red Bull Stratos

What is the most extensive social media campaign in history? It could be the Red Bull Stratos. In 2012, Felix Baumgartner jumped from a space capsule 128,000 feet above Earth and broke the record for the highest skydive jump in history.

Red Bull Stratos was a multi-channel marketing campaign that used social media to share Felix's thrill-seeking feat with the world. Red Bull distributed video footage of Baumgartner's jump, tweeted about it and posted YouTube videos on their channels. They also live-streamed the event on UStream, which had 2 million viewers.

3. Google's "Parisian Love"

Google's Parisian Love campaign is an excellent example of successful story-driven video content. The video was posted on Google's official blog, and within the first 12 hours, it had over 400,000 views on YouTube.

The video takes the viewer on a tour of Paris with Google Street View and ends with a marriage proposal. The video was created with Google Street View and features 360-degree panoramas shot by photographers in Paris.

The success of this video can be attributed to many things, but one of them is that it's concise—not too long, not too short. It's also visually appealing, with beautiful aerial shots of Paris throughout the video. And last but not least, it's entertaining.

 Two people from a video production agency watching a marketing video on a camera screen.

Story-driven video content is a powerful way to engage your customers and prospects. By telling your brand's story through video branding, you can attract more people to your site while increasing conversions. To learn more about how we help brands create the right kind of marketing videos for their business, contact us today.


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