How Have Brands Been Successfully Using Video Marketing?

Video marketing has been a hot topic for the past couple of years. If you haven't jumped on board yet, it's time to take advantage of this powerful medium. Incorporating video into your marketing strategy is by no means easy. After all, there are so many options: YouTube, Facebook live videos, Instagram stories, and more.
If you're looking for a video production company in Phoenix, get in touch with Occulus Films.
The primary purpose of video production is to increase brand awareness. A video is a powerful tool for achieving this goal because it can be shared across social media platforms and viewed on mobile devices by consumers who are out and about. Videos make a lasting impression, which means that your brand will stay top-of-mind long after the video has been watched.