4 Things Every Marketer Should Consider Before Creating A Brand Video

Video marketing is perhaps the most powerful digital marketing tool businesses have to promote their brand. The majority of consumers admit to making a purchase after watching a marketing video. But creating videos to capture your brand’s story isn’t a piece of cake.

Effective video production requires a great deal of expertise and time, backed by a killer marketing strategy. And whether people will admit it or not, they may have video production questions. However, only a few dare to seek answers. Apparently, you’re one of them!


Creating a brand video is a massive investment, and you shouldn’t take it lightly. That being said, here are a few considerations that can help you (and our Phoenix video production company team) to drill down into the heart of your story and determine the best way to convey the message to your audience.


Understand the Big Picture

Understanding the ultimate objective of your business and marketing campaign is a key element in creating a highly impactful video. Therefore, be sure to have thought through and understand your overall campaign goal, purpose, and the key messages you intend to communicate to the target audience. Moreover, align the video with your other marketing campaign elements and note that brand continuity is super important when the video is part of a bigger marketing initiative.


Determine Timeline and Budget

Be sure to share your ideal turnaround time with the video production company, even if you feel the timeline is highly ambitious. The experts at Occulus Films will let you know if your expectations match reality. Next, before setting a budget for the project, think about the scope of what you’re asking for, considering the amount of work that may be necessary within the timeline - to the best of your ability. However, be sure to provide yourself with a decent cushion in your budget in case you or your video production company partner are inspired with new ideas during the planning process. Finally, don’t forget the age-old saying: You get what you pay for!


Define Video Audience

When it comes to video marketing, the audience is everything. If you fail to identify your target audience and specifically create a video they’ll respond to, all you’ll actually be doing is wasting money and time. For instance, if your target audience is senior citizens, but you choose an teenage Instagram influencer as your spokesperson, you might end up with an extremely low ROI on your video.


Determine Key Performance Indicators (KPI)

It’s crucial to identify KPIs to determine whether your video is a hit or a miss. Some popular KPIs are click rate, video viewing time, and website visits. Ensure that your chosen KPI is related to the ultimate objective of your marketing strategy. Next, regularly check the KPI(s) to gauge the videos’ success.


Let Occulus Films Tell Your Story

At Occulus Films, we truly believe in the power of a genuine story. And we’re tired of witnessing interesting people and businesses be sold short with uninspired, cookie-cutter video content. After all, you aren’t like everybody else, so why should your videos be?


Since 2013, our professional videographers have traveled to clients all around the globe and have worked with all types of businesses, from small non-profits, to small family-owned businesses, to large international corporations.


Let us help you attract and convert people from curious visitors into paying customers – using the skills of video production and storytelling.


For more information, contact us at 480.421.8043 or contact@occulusfilms.com


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