There aren't as many marketers raving about the significance of video storytelling in a modern-day marketing strategy as there should be, given its effectiveness. Even though it has the power to humanize information, breathe life into your brand, and grab customer attention like no other format. In a nutshell, video storytelling can help make your ideas stick. Video stories can be created to help prospects understand your products, build trust and transparency, and increase revenue by augmenting sales pitches with great stories.
If you’re wondering why storytelling works and how you can leverage this video marketing tool for increased website conversions, you’ve come to the right place.
Why Does Video Storytelling Work?
Competition in the digital marketing landscape is getting fiercer day by day. The rate at which amazing content is being generated and published across numerous media channels is swelling. Readership is sinking. Most visitors scan web content, searching for something that stands out. If not, they’ll simply leave. This is where great video storytelling comes into the picture.
Visual storytelling can connect the dots and get visitors to actually read your content and, more importantly, encourage them to engage with it.
So if you wish to grow your potential website conversions, we recommend you start captivating the target audience by fostering emotional connections through storytelling. Put simply, it is an incredible secret weapon when it comes to your marketing strategy.
Tips to Increase Conversions Through the Power of Storytelling
Here’s how you can leverage the weapon of visual storytelling to convert one-time visitors into long-term, loyal customers:
Think About Your Brand
Remember, video storytelling is all about relevance. Blogs and articles stuffed with high-ranking keywords on random topics just won’t cut it when it comes to storytelling. Therefore, ensure you visualize a story that’s relevant to your business. Think about the questions:
What’s your core KPI or USP?
Who’s your target audience?
Which medium will offer results?
Foster Meaningful Connections
Perhaps the reason video storytelling has proved to be so effective is the fact that people can easily relate to stories, especially their own. If you can tell every customer a story, one that fulfills their particular needs and emotions, you’ll not only be offering them an unforgettable experience but also precisely the solution they’ve been seeking – winning you a straight conversion home run.
Be Honest & Authentic
Let’s assume you sell fair trade coffee. In this case, there’s a decent chance your product is more expensive than other mass coffee brands. Incorporating honesty in your corporate stories is acknowledging your products come with a steeper price tag to laborers earn a living wage. Your story will not only help your brand to justify the high prices; it’ll even show how the product is sourced. The result will be a focus on premium sourced coffee that ensures ethical business and labor practices — an incredible incentive to attract new customers.
The list of visual storytelling tips can surely go on, but that’s it for today. Remember, in this era, customers want to know who they are buying from, and they expect a level of transparency never witnessed before. Video storytelling is your ultimate chance to shape a persona for your brand and connect with target audiences in a meaningful way.
If you’re searching for a Phoenix video production company to help you navigate the massive and highly intricate world of video marketing or aren’t sure whether you’re headed in the right direction, we’ll be more than happy to help.
Give us a call at 480.421.8043, and let us help you capture the hearts of your customers through great video storytelling!