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4 Ways Video Marketing Helps You Demonstrate Expertise & Credibility

Building credibility and trust with your prospects will make them far more likely to commit to your product or service. Nearly every consumer buying decision is, after all, based on trust, regardless of what the product is. Prospects want to know your brand, they need to feel connected to it, and that's why building trust and credibility is so important.

A huge part of building trust and credibility is to know your customers and their needs well. Show them you're aware of the issues they're battling and are committed to solving them.

One way to do that is through video content. While 83% of brands believe their video marketing campaigns generate solid ROIs, we want you to know that it isn't just about brand or product exposure. Creating credibility and fostering trust are essential for video marketing.

Here are some of the credibility and trust-building video marketing strategies that you can start implementing today:

Demonstrate Knowledge

Video marketing is an excellent way to demonstrate knowledge regarding your product and prove your brand has what it takes to solve the prospect's problem. Unlike content marketing, you can use vidoes to share a substantial amount of information in a very short time. In fact, a library of videos on your product/service can showcase your breadth of knowledge, including subtle nuances that show you have depth.

Establish Industry Expertise

Another way to build credibility through videos is to create a sense of expertise. Talk about what you know – the latest industry news, trends, upcoming projects, state-of-the-art inventions, etc.– and share that with your social media followers, web customers, and blog readers. If you're teaching the target audience something new and demonstrating appropriate knowledge, the credibility associated between your business and industry will develop.

Share Video Testimonials

Video testimonials of existing clients can play a massive role in the decision-making process of prospects. Prospects trust customer testimonials more than they believe what a brand says about itself. That's why video testimonials are invaluable to creating credibility and building trust. Compelling video testimonials can explain:

  • Problem and pain points customers faced

  • How your brand fixed the problem

  • The positive results of a product/service

  • How customers feel about the company

These short customer feedback videos can become the centerpiece of your entire marketing efforts. To learn more about video testimonials, click here.

Spread Influence

Videos are an excellent way to spread influence. All you have to do is build compelling content and spread the word among your target audience through videos. If it's truly captivating, you'll be able to increase your product's influence and visibility.

Think about how your target audience reacts to a video – it is a richer experience than a long, wordy article, blog post, or press release. With video marketing, you can build brand identity, create simple explanations in a fun way, and ultimately promote your business as credible and reliable.

With these video marketing tips, you can build credibility and trust with your audience for a long-term connection. Just focus on creating entertaining, exciting, and useful video content to attract attention and ensure the videos are shareable to maximize value to your company. Regardless of what content you produce, make sure your brand voice is authentic and connects in a meaningful and lasting way.

Give us a call at 480.421.8043 if you don't know where to start or want help to attract prospects through great videos!


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