top of page

5 Storytelling Tips To Make An Engaging Video

Videos are an effective approach for teaching, entertaining, and enticing your audience to return for more. It brings business ideas, brand purpose, and personality to life. It allows you to demonstrate rather than simply tell. This is why more and more companies are investing a lot of their marketing budgets in marketing videos.

Research has also shown that almost 85% of millennials choose to purchase a product after watching a video of the product or the company. Naturally, there has been an emphasis on creating story-driven video content to make it engaging so even more customers are attracted. There are even more tips and tricks to make a video more engaging, and some of them are as followed.

Target the Audience’s Emotions