Having a good product is unarguably vital. However, it means nothing if nobody trusts your business. In the age of paid endorsements and sponsored posts, people crave (more than ever before) authenticity, which eventually drives brand loyalty.
In fact, people like doing business with companies they know, like, and trust – and all of it usually stems from authenticity. Once they trust your brand, they’ll be more likely to choose it over others, resulting in growing revenue.
So, how can you get customers to know your brand; and, better yet, actually like you?
Email marketing is one answer you’ll get from several veteran marketers.
Remember, building brand authenticity demands a substantial amount of effort and time. Therefore, the more communication channels you utilize to get the job done, the better. We recommend you start with an email newsletter.
In this blog post, we’ll share four ideas for email newsletters that can aid you in building brand loyalty and trust.
What Are Newsletters?
Newsletters aren’t merely a cost-effective component of your promotional plan; they’re excellent means for fostering meaningful relations and maintaining regular contact with all stakeholders, including your customers. They comprise important news and updates as well as other essential info that can take your brand marketing to the next level.
Remember: Your customers are busy people. Make them think about you via email newsletters.
4 Highly Effective Ideas for Email Newsletters
Building brand loyalty through newsletters isn’t only possible; it can also prove to be highly lucrative for your business. So, here’s how you can achieve both:
#1 – Establish Yourself as An Expert
Newsletters enable you to flaunt your professionalism and expertise in front of all stakeholders. Content that extends valuable information to prospects and existing clients not only fosters loyalty and trust but also helps establish you as an industry leader.
#2: Share the Brand Story
Sharing the story of your brand through newsletters is an excellent way to set an authentic foundation. As brand loyalty and trust are all about authenticity, it is vital to tell your stakeholders more about your brand’s history, values, views, etc.
Even better, you can accompany the newsletter with a brand storytelling video. It is no secret that storytelling is perhaps the most powerful tool in communication, and several iconic brands tell their stories to build a connection with audiences.
If you are a big brand, use the power of your story to prompt a sense of belonging. If you aren’t, tell the brand’s story to produce trust.
#3: Show You Know Your Stakeholders
As a digital marketer, you might already know the significance of newsletter personalization. If you want to remain consistent, encourage genuineness. The best way to achieve a high level of authenticity is to know your stakeholders from A to Z. This can help you bring and offer an authentic narrative to your audience.
#4: Take Customer BTS
When you permit customers to view the reality of what happens behind the scenes (BTS), you foster brand authenticity, trust, and loyalty. Here are three reasons why taking users BTS through newsletters is a great idea:
Transparency
Exclusivity
Engagement
When you send newsletters that invite subscribers to take a look at BTS, you show that your brand is genuine, and you also make them feel valued because they know the information is unique.
Newsletters Are A Window, Not A Tactic.
Newsletters are effective not because they’re about increased sales or brand strategy – they’re about people.
The overarching purpose is to encourage understanding and relate to your target audience. Thus, putting together a great newsletter can accomplish tons for your brand, from building trust to expanding your reach.
If you aren’t sure whether you’re headed in the right direction, we are happy to help. Contact us at 480.421.8043 today to explore our services.