Whether you’re a small, local business, or a multi-tiered corporation, content marketing is a marketing tactic you must use to amplify your brand’s name recognition and grow your audience base.
Content types can include blogs, articles, whitepapers, and infographics geared toward stirring interest in your product/service offerings.
Keep reading to learn why every size business should deploy a content marketing strategy and the best ways to do so.
Why Is Content Marketing Important?
Roughly 80% of consumers prefer articles versus ads when getting to know a brand. Additionally, 70% agree that content marketing makes them feel closer to a brand or product. If these stats aren’t enough to make you invest in a content marketing strategy, here are some other benefits:
Raises brand awareness
Increases lead generation and conversions
Creates loyal brand advocates
Higher SERP rankings
Generate industry authority
Increases audience retention
Content Marketing for Every Business: 3 Tips for Success
Here are some effective content marketing tips for building an infallible strategy for your business:
Tip #1: Use the Right Platform to Target the Right Audience
Don’t post content anywhere just for the sake of posting. You must first identify your target audience. Remember, you’re using the content to speak to a particular set of audiences with specific interests. Once you’ve established who you’re targeting, decide the best way to reach those individuals.
Social Media Platform:
Facebook / YouTube
Prime networks for ads due to high-earning user bases.
Popular among female audiences and social shoppers.
Instagram / YouTube
Popular among Millennials and Gen Z
Well-educated user base; suitable for niche industry-specific content
Tip #2: Send Newsletters via Email
It’s crucial to remember that your customers are busy people. Send an email newsletter to make them think about you. They alert readers about upcoming events, new products, and industry-related news. Here are some of the ways email marketing can help your business:
Promote coupons, sales, and deals
Increase customer value
Click here if you’re wondering on how to build trust and brand loyalty through newsletters.
Tip #3: Ensure Content Variety
As a business, you must stand out in this competitive landscape any way possible. One way to achieve this is through your content marketing strategy. Delve deeply into both your existing content as well as your competitors’ content. See what’s resonating with your user base and what isn’t.
Once you have established efficacy, creatively replicate that success with upcoming content. Never limit yourself by what already exists. For instance, take your latest article and turn it into an infographic. Next, turn that infographic into a video or whitepaper, and so on. Remember, the sky's the limit when it comes to content creation possibilities, so let your creative juices flow and get started.
If you don’t already have a content marketing strategy in place, you’re likely missing out on A LOT; and, in the process, losing a lot of business as well.
Save yourself from further loss by giving us a call at 480.421.8043.
We can help you create a content marketing strategy for your business regardless of its size. From small non-profits to small family-owned businesses to larger international corporations, we’ve done it all.