Fifteen Essential Components of a Compelling Brand Video

Updated: May 6


A video storyteller shooting video from broken window glass.
Visual-storytelling.

When it comes to creating a video that will represent your brand, the process can seem daunting. What should you include? How do you ensure that your video will effectively reach your target audience? While there is no one-size-fits-all answer to these questions, you should consider certain key elements when creating a video for your brand.


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A well-executed, engaging brand video can be a powerful marketing tool for businesses. When done correctly, it can communicate a company's unique selling proposition, ethos, and target market in a succinct and visually appealing way. To produce an effective brand video, it's important to understand the key components that make up a successful one.


Below is a list of twenty essential factors to keep in mind when creating or commissioning a brand video:


1. Define Your Goal


Before beginning production on your brand video, you should define what you hope to achieve with it. Do you want to increase brand awareness? Generate leads or sales? Drive website traffic? Once you know your goal, you can craft a video to achieve it.


2. Create a Script


A well-written script is key to the success of your brand video. There are a few things to keep in mind when writing your script:

  • Keep it concise. Your video should be short and to the point, no more than 2–3 minutes long.Make sure your messaging is accurate.

  • The video should accurately reflect your brand's messaging and values.

  • Think about your target audience. Who is your target audience, and what are they interested in? Make sure your video speaks to them.


3. Be Creative with Your Video Content


When creating your brand video, be creative with your video content. This means thinking outside the box and coming up with something unique and engaging for viewers. By being creative with your video content, you can ensure that your brand video will stand out from the competition.


4. Storyboard Your Video


Once you have a script in place, it's important to storyboard the video. This will help ensure that the visuals are on-brand and effectively communicate your message. Include shot lists and descriptions to help your team understand your vision. Follow these steps to storyboard your video:


Step 1: Brainstorm the video's visuals


Start by brainstorming what types of visuals you'll need for the video. This can include stock footage, animation, graphics, and more. If you need help finding visuals, check out available lists of free stock footage and freebie websites.


Step 2: Create a shot list


Next, create a shot list outlining the order of your visuals. This will help your team know what to shoot and when.


Step 3: Describe each visual

Include a brief description of each visual, so your team knows what to expect. This will also allow you to stay on track while shooting.


5. Choose a Suitable Format


A marketing video development snapshot
Video-text

There are many different formats that you can use for your brand video, so it's important to choose one that will be most effective in reaching your target audience. Some popular formats include explainer videos, product videos, and corporate videos.


6. Hire a Professional Video Production Company


When creating a professional brand video, it's important to hire a company that has experience in producing high-quality videos. By working with a professional video production company, you can be sure that your video will be produced to the highest standards and effectively promote your brand.


7. Choose a Suitable Style and Tone


The style and tone of your brand video should be in line with your overall branding strategy. Ensure that the visuals are creative and attention-grabbing and that the overall tone is professional and up-market.


8. Use Eye-Catching Graphics and Animation


Graphics and animation can be extremely effective in drawing attention to your brand video. Ensure that the graphics are high quality and that the animation is smooth and fluid. This will help keep viewers engaged throughout the entire video.


9. Incorporate a Strong Call to Action


Your brand video should include a strong call to action that encourages viewers to take action. This could be something as simple as visiting your website or downloading a free trial of your product. Make sure that the call to action is clear and easy to follow.


10. Use an Impactful Soundtrack


A good soundtrack can add emotion and drama to your brand video, creating a powerful impact. Choose a soundtrack that fits your brand's persona and works for your target audience.


11. Make it Engaging


Two video storytellers working on a project
Two-men

Your brand video should be engaging from start to finish. Use a mix of creative visuals, interesting story-driven video content, and powerful emotion to keep people hooked. Not only will it keep people watching, but it will also help them better remember your brand.


12. Make it Shareable


To maximize the reach of your brand video, you need to make it shareable. This means using a combination of social media platforms and tools to get it in front of as many people as possible. Doing this can increase the chances that your target audience will see it and potentially take action.


13. Keep it Short and Sweet


Most people won't want to sit through a long, boring brand video. Try to keep your video short and sweet, preferably under two minutes.

14. Choose a Theme That reflects Your Brand


The theme of your brand video should be reflective of your brand values and personality. By choosing a theme aligned with your brand, you can ensure that the video will effectively share your message with viewers.

15. Go For a Quality Production


When producing a brand video, it's important to go for high-quality production. This means hiring a professional video production company with experience creating high-quality videos. You can ensure that your video will easily promote your brand by investing in quality production.

A marketing video development picture.
Video-marketing.

Nothing is more effective than a well-made brand video when it comes to promoting your business. In this blog post, we've discussed the essential components of a compelling brand video and how you can use them for marketing your company. If you're interested in learning more, please contact us today. We offer travel video production, video branding services, promotional video production, event highlight videos, and more.