4 Ways to Use Video for Construction Marketing


A construction project

According to statistics, the US construction industry was worth approximately $1.36 trillion in 2020. The construction industry has historically contributed significantly to the economy. Expert’s projections estimate the US construction industry’s value is about four to five percent of the GDP. 

If you work in the construction industry, you’ll know how fiercely competitive and cutthroat the industry can often be. Given the sector’s value, new companies open every day while old relics still try to hold onto their position without giving an inch. Therefore, you’ve got to stand out if you want to succeed in the construction sector. However, doing so is easier said than done. 

That’s where video marketing comes into the mix. According to a Cielo study, viewers retain 95 percent of the message after seeing it in a video. Conversely, the audience only retains ten percent of the message when reading it in text. Hence, if you want to succeed and carve a name for yourself in the construction sector, you’ve got to use video marketing. Otherwise, your competitors will overtake and lap you. 


Ways to Use Video for Construction Marketing

Video is an excellent format for construction marketing. The versatility of videos can help you appeal to a broader audience, resulting in more engagement and sales. Let’s look at the different ways you can use video marketing for your construction business:


Live Videos

As we stated above, videos are incredibly versatile. Their versatility makes them an excellent option for most businesses, including those in the construction sector. Live videos go hand in hand with construction projects. That’s because you’ve already got something interesting to show to the audience. However, more importantly, you can do so in a cost-effective manner.


Let’s assume you’re building multiple new residential condominiums on a block. You can use live videos to give prospective buyers an authentic view behind-the-scenes. You can show them your construction process. Play your cards right, and you can also give them a little tour of their future home. Live videos are an excellent option for construction companies. In addition, they’re highly effective. Research shows viewers spend eight times longer watching live videos than static ones. 


Brand-building Q&A Videos

Most customers don’t know how to differentiate one construction company from another. It’s not their fault because many construction companies don’t spend time building their brand. Creating question and answer videos is an excellent way to get customers to know more about your construction company. You can use these videos to showcase what separates you from the rest of the pack. Likewise, you can use these videos to demonstrate your core competencies. For instance, your construction company might specialize in building spacious beachfront villas with a spectacular views. 

Brand-building Q&A videos are excellent for construction companies because they help customers know more about your vision, mission, and services. In addition, these videos help forge a robust brand identity.


Time-lapse Videos

There’s something inherently cool about time-lapse videos. When you pair these videos with a construction project, you’ve got a surefire recipe for success. A time-lapse video of a construction project will show your customers the entire process, from ground-breaking to finishing a structure. They’ll see your building come to life before their eyes in a short time. It’s an excellent way to promote your latest construction project. 


Customer Testimonials

If you try to convince people that you’re the best construction company out there, they’ll be less likely to believe you. However, what if someone else spoke on your behalf? Nothing appeals to prospective customers more than seeing the people you’ve already served. Consider gathering your past customers for a video. Ask them to leave a testimonial recommending your services. Request them to detail why they prefer your construction work over others.


Ongoing construction

Get Started with Using Video to Market Your Construction Company

Occulus Films is a video production agency in Phoenix, Arizona. If you’re looking for marketing video production, story-driven video content, brand video production, or event highlight videos, you can’t go wrong with us. Visit our website today for more information. Alternatively, contact us to get started.

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