The Small Business Guide to Video Marketing



Technological advancements and the internet have changed marketing forever. Gone are those days when companies would hand out leaflets and brochures to prospective customers. Instead, everything has now moved to digital channels. First, there were blogs and internet forums companies used to market themselves. However, as the internet has become more advanced, we’ve seen the rise of video marketing. Video marketing has become particularly popular since the rise of social media and other video platforms like YouTube, Vimeo, etc. Today, you’ll see internet giants like Google describe video marketing as indispensable. If that’s Google’s approach to video marketing, you can bet that it’s crucial for business success.


Why Video Marketing?


Video marketing has taken the world by storm in the past decade or so. Some people harbor a misconception that video marketing is only suitable for large corporations that can afford to shell out big bucks for a video marketing campaign. However, that’s not true. According to a Biteable survey of 694 small business owners, 61 percent of the surveyed considered the video a crucial part of their marketing program. Likewise, an additional 30 percent claimed the video was more vital to their marketing efforts than an official website.


Therefore, if you’re not using video marketing, you’re missing out on potential customers. Research shows internet users spent a weekly average of six hours and 48 minutes watching online videos in 2019. Moreover, further research shows that by the end of 2022, 82 percent of global internet traffic will originate from video streaming and downloads. However, more importantly, videos do better with consumers than you might think. Statistics show 83 percent of consumers are more likely to recommend branded videos to friends if they enjoy them. Therefore, they’ll help spread your message by sharing your videos. As a result, it makes no sense for you to shy away from video marketing.


How Small Businesses Can Use Video Marketing


Here’s how small businesses can get started with video marketing:


Determine Campaign Goals


If you’ve ever run a marketing campaign before, you’ll know that determining your campaign goals is the first step in the process. You’ll want to know what you’re striving to accomplish. For instance, do you want to increase brand awareness or inform customers about a new product or service? Your entire video campaign will revolve around your goals.


Cater to Your Audience


Every brand has an audience. Finding and catering to your audience is crucial if you want your video campaign to succeed. Sometimes, you might find a specific social media platform that is more suitable for your business than others. For instance, if you’re running an online gift delivery business, platforms like Instagram and Facebook might result in higher engagement than Twitter. Catering to your audience means developing a video campaign that piques their curiosity. However, it also means creating and optimizing video content for the right platform.


Create Different Types of Videos


Creating different types of videos is also crucial for small businesses. You can’t just shoot and edit a video and expect it to do well. Different videos serve varying purposes. For instance, if you want to educate customers about a new product or service, consider creating an explainer video. Likewise, if you want to help your users maximize the utility of your service or product, consider creating instructional videos or tutorials. However, that’s not all. You can also feature happy customers in your videos and create testimonial videos. The options are endless for small businesses.




Get Started with Occulus Films


Creating compelling videos is easier said than done. As a small business owner, you’ll need a video production company to create your videos. That’s because setting up your video production team will be financially challenging.


Occulus Films is a video production agency in Phoenix, Arizona. If you’re looking for marketing video production, story-driven video content, brand video production, or event highlight videos, you can’t go wrong with us. Visit our website today for more information. Alternatively, contact us to get started.

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