Updated: Feb 3
Since the dawn of time, people have told stories. Storytelling allows us to build connections, participate in meaningful conversations, and garner understanding of the world we live in. Brands can tap into this realm by narrating their unique story.
Brands influence customers while shaping the world’s social story. That’s precisely why powerful brand storytelling matters so much, especially in this highly competitive digital landscape. Incorporating storytelling to your marketing strategy can humanize your business.
Scroll down if you want to learn how to authentically connect with your customers by understanding how our storytelling process works.
Why Storytelling Works?
Presently, competition in all sorts of markets is getting fiercer day by day. And the pace at which unique, creative content is being generated and distributed across countless media channels, things are only getting more complicated for businesses. This is where powerful brand storytelling can come in handy.
Brand storytelling entails all stories a business shares in order to connect and trigger an emotional response from their target audience. Humanizing a brand can foster customer loyalty, lead to revenue growth, and brand awareness.
4 Pillars of A Powerful Brand Story
Every single brand storytelling project of ours is grounded on the four “pillars of story”:
These are the foundational blocks of all the magical and powerful brand stories we’ve ever created. Each of these four elements are utilized to their optimal potential to foster authentic connections and pull your audience in.
Let’s look closely at each of these four essential pillars of brand storytelling:
People – People are all about ‘connection’. These are the core characters of every story to whom your target audience can easily connect and relate to. We also call them the “Heart” of our story, around which the impactful narrative revolves. There’s no denying that people connect with people. So, with our years of storytelling experience, we use that human connection and empathy to help truly move your audience.
Place – Places create ‘authenticity’. This is where every brand story transpires and firmly grounds itself in reality. It’s crucial to note that place is more than merely a backdrop – where something takes place tells you a huge amount about the people in the story, their background and more. Choosing location carefully allows a brand story to speak for itself, highlight the core character’s (people) authenticity, and more importantly, fosters trust/connection with the audience.
Purpose – Purpose leaves us with ‘meaning’. Simply put, purpose comprises what your story intends to say to the viewers. It’s basically what you want your audience to take away from the story. A well-defined purpose helps us take your intended result and maintain that as a clear vision throughout the project.
Plot – This refers to structure of a brand story and audience ‘engagement’. It enables us to amplify the impact of your brand story by developing an emotional twist and arranging elements into the start, middle, and end.
Collectively, these four pillars combine and complement with the goals of:
These elements, when used harmoniously, can help you connect with your audience, allow them to stay engaged until the very end and ultimately, make them believe in the story. But before you dive into each pillar, remember, you must start first by listening.
After all, the best storytellers are the best listeners.
If you’re searching for a Phoenix video production company to help you navigate the highly intricate world of brand storytelling or aren’t sure whether you’re headed in the right direction, we’ll be more than happy to help.
Give us a call at 480.421.8043, and let us help you capture the hearts of your customers through powerful storytelling! To learn more about brand storytelling, do check out the rest of our blog section.