When it comes to marketing a product or service, video content is an obvious choice. A staggering 86% of companies employ video marketing, and 93% of businesses that do so feel it is a key aspect of their marketing plan. It's easy to see why YouTube has over two billion monthly visitors.
There's no denying the power of video in marketing, and your company's branding is no exception. If your firm wants to stand out from your counterparts, particularly on the internet, you'll need to invest in strong branding to achieve this goal. That's why Occulus Films provides comprehensive brand video production in Phoenix.
What Is A Brand Video?
A brand video is promotional content funded or generated by a brand. It shares the brand's values but does not promote the brand. Instead of self-promotion, it attempts to commercialize good association. Though it isn't an advertisement or marketing promotion in the classic sense, a branded video typically has the same purpose of encouraging audience participation.
Quality makes a difference in brand-related videos, and high-resolution videos that convey emotions or communicate a message will go a long way. That's exactly what our clients expect when looking for video branding services in Phoenix. On more than one occasion, we have delivered on our promise of high-quality content.
Benefits Of A Branded Video
Companies must develop new and creative methods to connect with their customers as digital video becomes more ubiquitous. With the help of custom-branded video content, organizations can cut through the clutter and gain the trust and attention of potential customers. The following are some of the benefits of properly produced branded video:
1. It Can Increase Brand Awareness
To expand your consumer base, you need to make it easier for individuals to learn about your brand and what it does. You can easily explain your key beliefs by using videos. Providing interesting and informative videos about your brand will help you get more eyes on your advertisement and help people remember your brand.
2. It Can Increase Your Brand's Online Presence
Potential customers are more likely to buy from businesses they can obtain information about online. If you don't keep spreading the word, you won't get noticed and won't be chosen over your competition. Second only to Google in terms of overall traffic, the video-sharing site YouTube has a massive user base. Many other websites, especially social media platforms, place video at the center of their content.
Suppose you're not using videos in your marketing strategy. In that case, you're wasting a great chance to expand your reach and connect with your audience.
3. It Can Help Your Brand Develop Trust
A good marketing strategy involves demonstrating to potential clients that you are aware of their difficulties and can help them. You can establish long-term connections with customers with video marketing, even if they've never met you in person. Customers build more trust in the company when they view videos of you, your staff, or your products.
If you or someone you know is looking for video branding services in Phoenix, get in touch with us. We work together with our clients to produce high-quality brand videos that seamlessly convey your brand's values and value proposition. Call us at +1 (480)-421-8043 or email us at email@example.com