Revive Dental's Transformation
About the Project
Challenge
Revive Dental needed a more effective way to generate qualified implant leads. Their prior agency, a dental-focused agency, used a plug-and-play system with clients that didn't give them the attention or special treatment they deserved - it ignored a huge element, which is pushing a business's differentiators, or points of differences, treating them like every other company.
Revive's prior advertising was of low creative quality, did not properly take into account the target audience, nor the viewing experienced and effectiveness of the creative. It ultimately produced low lead volume, poor conversion rates, and costs as high as $500 per lead. Revive also struggled to communicate what made their practice different in a highly competitive market, where price often overshadowed value.
Process
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Discovery Call & Initial Consultation
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"Screen Smarts" Audit of All Pre-Existing Video and Results
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Prior Creative ROI Benchmarking
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Consultation with Partner Ad Management Expert
What We Did
Solution
We began by analyzing Revive's existing marketing, messaging, and video strategy to identify what was limiting performance using our "Screen Smarts" report. From there, we developed a content and advertising approach focused on addressing patient objections, clearly communicating Revive's unique value, and improving lead quality, with the ultimate goal of positive ROI from creative and ad management. The deliverables included a 60, 30, and 15 second ad in various formats, with alternate hooks and body content filmed at time of production to allow for future versioning that would adapt monthly to reported ad performance.
Beyond producing commercial video content, we created a plan for and shot regular YouTube educational content to build trust with patients prior to their consultation. We also helped Revive clearly define their target audience, document their customer profile from demo to psychographics, as well as refine their messaging, optimized video implementation across their marketing, improved their in-house studio setup, provided ongoing on-camera coaching, and brought in and collaborated with a trusted advertising partner to maximize campaign performance.
The Result
The new strategy transformed Revive's lead generation. Without increasing ad spend, lead volume quadrupled, while cost per lead dropped from approximately $500 to as low as $8. Campaigns consistently outperformed industry benchmarks, achieving 15–20% better ad performance than the typical implant marketing campaign.
Over approximately 10 months, the new system generated three times more leads than Revive's previous agency while creating a repeatable video production process that continues to support long-term business growth.
Ongoing YouTube-style content also improved trust between doctor and patient, improved patient service, and more by answering common questions, helping patients make educated decisions, and reduced time spent by Revive staff answering repetitive questions, among other impacts.
Hear from Dr. Farley on his experience with us: