How Our Input Helps Clients:
Renew Full Arch Lab Rebranding
About the Project
Challenge
Renew Full Arch Lab needed to stand out in an increasingly crowded dental lab market. With more non-specialist and lab-tech-run labs competing for attention, they needed a stronger visual identity and clearer storytelling to communicate what made them different.
Their biggest differentiator was also their strongest Unique Selling Proposition (USP): Renew is a specialist, doctor-operated lab run by two experienced prosthodontists—a rare advantage in their industry that needed to be made immediately clear to potential clients.
Process
-
Business Discovery & Audience Understanding
-
Creative Direction & Storytelling Strategy
-
Video Production Planning
-
Video Production & Post-Production
What We Did
Solution
We developed a video strategy designed to communicate Renew's USPs, personality, and expertise while addressing common objections and questions from potential clients.
Our work included:
-
Founder videos highlighting the lab's expertise, approach, and USPs
-
Doctor/founder introduction videos designed to build familiarity and trust
-
Dynamic looping background video to create a stronger website experience
-
Client testimonial video to provide social proof
-
Pitch video supporting a new sales approach
-
Onboarding videos for potential and incoming clients
-
Video content designed to answer common questions and reduce repetitive customer service interactions
The creative direction intentionally moved away from the forgettable visual style common among dental labs, giving Renew a more distinctive and memorable presence.
Old Website
New Website
The Result
Renew started with a very basic website and limited opportunities to communicate what made the lab different. The new video-driven approach transformed how their expertise, personality, and value were presented online.
The biggest impact was clarity. Potential clients can now immediately understand why Renew is different: they are working with a lab operated by two friendly, highly experienced prosthodontists, rather than a conventional non-specialist lab.
The new video assets also helped address objections, answer common questions, strengthen trust, and create a smoother customer experience throughout the sales and onboarding process.
Post Production
-
Founder & Doctor Video Editing
-
Client Testimonial Editing
-
Color Grading
-
Website Video Assets
-
Sales & Onboarding Video Deliverables
-
Multi-Platform Video Optimization