For three generations, Huntington Farms has been growing fruits and vegetables in California’s Salinas Valley for its Nature’s Reward brand. During that time, the Huntington family has built a vertically integrated business that not only grows quality produce, but also harvests, sells, ships and distributes it across North America to make it easier for their customers. But at the core of everything they do is sustainability. From pollinator habitats and grassed waterways to advanced spray technologies and reduced pesticide use, they’re putting our environment and consumer health first.

Roots: Stories Behind The People Who Help Feed The World The Bedner family is diligent in nurturing and protecting their crops in the field, but they’re equally committed to finding innovative ways to harvest and pack their produce to maintain quality and freshness. As a result, the Bedner team established an equipment division, where they build and service their own custom equipment like their modified harvesters, which allow them to pack produce in the field as it’s being harvested. It’s part of their ongoing commitment to putting healthy, fresh food on consumer tables.

Roots: Stories Behind the People Who Help Feed the World. Ontario-based Platinum Produce is a family owned and operated greenhouse that produces sweet bell peppers, tomatoes on the vine and beefsteak tomatoes. Join the Verbeek family as they take us into their greenhouse and share how their local team delivers the high-quality produce that consumers expect and deserve.

Located in Moultrie, Georgia, the Fowler family is a key grower of vegetable transplants for farmers throughout the Eastern Seaboard. Using the latest technology and consistent hands-on care, the Fowlers nurture seeds through germination to seedling. When growers use these transplants, they increase the yield potential of their crop and maximize the usability of their acres because every seed has already germinated. As a regular practice, the Fowler Plant Company takes small batches of new vegetable varieties and develops a tailored growing program for each variety so farmers who grow their transplants can be as successful as possible.